CONTENT MARKETING. COPYWRITING. DESIGN

Newsletters & Reports
Long-form newsletters and reports require research, strong copywriting, interesting layouts to help convey information in an attractive way, and a feeling of exclusivity - the knowledge that you can't find this information anywhere else.
Company: Career Group Companies
Role: Research, content writer, layout and graphic designer
The Market Trend Report


Every year, Career Group Companies releases a Market Trend Report.
It contains industry insight, hiring market trends, and salary benchmarks for a range of relevant positions.
The report serves a dual purpose:
1. To provide loyal clients with resources to develop a winning hiring strategy.
2. To generate new leads through gated content on social and on the company's website.
As the creative and content lead on this project two years in a row, I was responsible for:
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Interviewing dozens of top recruiters to get their take on the current hiring landscape.
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Organizing emerging trends and data
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Writing the content of the final report
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Design and composition
The goal is to present data, trends, and salary benchmarks in a visually appealing way -- telling a clear story of today's employment market. We've received amazing feedback from industry-leading clients and Hiring Managers on the quality of this report, and it was one of my favorite projects to work on!
Client-facing Newsletters


As part of a new initiative and piggy-backing off the success of our Market Trend Report, the Marketing team at Career Group Companies curated Client-facing Quarterly Newsletters.
Quarterly Newsletters serve to:
1. Provide Clients with continual meaningful, educational, and relevant resources throughout the year
2. Establish Career Group Companies recruiters as experts in our field and thought-leaders
As the creative and content lead on this project, I was responsible for:
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Researching market trends and hiring statistic
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Conducting surveys with our top recruiters and candidates
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Writing and editing the Newsletter content
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Design, layout, and composition