Long-form market trend reports
Working on long-form copywriting projects is one of my favorite things to do as a copy/content manager. From research and theme development to content and design – I have worked on every stage of these projects, including project management.
*More samples are available upon request.
Project: Market Trend Report & Salary Guide
As the content and project manager, I was responsible for developing buyer themes and content strategy. We interviewed 200+ recruitment experts to identify emerging trends and market insights and surveyed 15,000+ job seekers to develop this report. This is the final version, used for BoFu prospecting and as gated content for lead generation.