Newsletters & Reports
Long-form newsletters and reports require research, strong copywriting, interesting layouts to help convey information in an attractive way, and a feeling of exclusivity - the knowledge that you can't find this information anywhere else.
Company: Career Group Companies
Role: Research, content writer, layout and graphic designer
The Market Trend Report
Every year, Career Group Companies releases a Market Trend Report.
It contains industry insight, hiring market trends, and salary benchmarks for a range of relevant positions.
The report serves a dual purpose:
1. To provide loyal clients with resources to develop a winning hiring strategy.
2. To generate new leads through gated content on social and on the company's website.
As the creative and content lead on this project two years in a row, I was responsible for:
Interviewing dozens of top recruiters to get their take on the current hiring landscape.
Organizing emerging trends and data
Writing the content of the final report
Design and composition
The goal is to present data, trends, and salary benchmarks in a visually appealing way -- telling a clear story of today's employment market. We've received amazing feedback from industry-leading clients and Hiring Managers on the quality of this report, and it was one of my favorite projects to work on!
As part of a new initiative and piggy-backing off the success of our Market Trend Report, the Marketing team at Career Group Companies curated Client-facing Quarterly Newsletters.
Quarterly Newsletters serve to:
1. Provide Clients with continual meaningful, educational, and relevant resources throughout the year
2. Establish Career Group Companies recruiters as experts in our field and thought-leaders
As the creative and content lead on this project, I was responsible for:
Researching market trends and hiring statistic
Conducting surveys with our top recruiters and candidates
Writing and editing the Newsletter content
Design, layout, and composition