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Image by Karsten Winegeart

Social Media Management

Experience managing organic social strategy and calendars for Instagram, LinkedIn, Facebook, and Tiktok.​

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Experience creating and managing paid social campaigns for Instagram/Meta and LinkedIn.

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BY THE NUMBERS

Since I took over social media strategy and management, Career Group Companies' 8 social channels saw the below metric increases YoY.

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Instagram Post Impressions +427% and Profile Reach +460% YoY

Accomplished through reel content, a focus on relatable office culture content, savable resources for job seekers, and a consistent posting schedule.

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Instagram Website Taps/Conversions +349% YoY

I focused our strategy on driving users from Instagram to our website to apply for jobs through sharing exclusive, high-end job listings weekly, teasers for blog content, and by positioning us as a destination for helpful job seeker resources.

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LinkedIn ​Post Impressions +865K, Post Engagement Rate + 17.3%, and Post Clicks + 329%​

As a professional services B2B firm, LinkedIn was ourmost important social channel. Through a combination of Paid Brand Awareness Campaigns, Lead Generation Campaigns, and Organic Strategy, we focused on consistency, helpful content, downloadable white pages, and resources for job seekers. ​

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Calendar Planning

An example of an Instagram grid layout I created to align with evolving company branding. The goal here was to create a more cohesive look for our grid as a landing page for our brand, with individual posts that would drive conversion and interest from job seekers. 

COPY + DESIGN

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Reels and TikTok Videos

Under my direction, my team and I created a wide variety of reels to further engage our audience, both sharing unique job-related insights and telling our story as a close-knit, family-operated brand.

Paid LinkedIn Campaigns

I created all assets (design and copy) and actively managed ad performance in Campaign Manager.

Brand Awareness

Goal:  To build curiosity about our brand and position ourselves as an exclusive, high-end recruiting firm. The ultimate goal was to increase web traffic, generate new web inquiries, and increase job applications. 

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30-Day Results (Small budget campaign):

  • 31,325 Ad Impressions

  • 219 Clicks

  • $11 Average CPC

Lead Gen

Goal:  To gain quality leads for business development staff + to offer valuable content to industry leaders and hiring managers, positioning our brand as thought leaders and market experts. 

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30-Day Results (Example from 1 campaign group):

  • 31,325 Ad Impressions

  • 219 Clicks

  • $11 Average CPC

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